Designer and architect, he believes in the project as a tool to spread poetry in the world of things. Director of the Domus Academy Master in Design from 1990 to 1993, he was part of the Olivetti Design Studio, designing cash dispensers and personal computers. In 1999 he founded FRAGILE, a corporate identity studio that he led together with Frida Doveil, designing brands, identity systems and communication strategies for many international companies and institutions.